On November 15, the "Rongyijian · Chongqi Teahouse" government-enterprise exchange meeting was held, focusing on the research and discussion of the quality system and public brand construction of the furniture industry in Chongzhou. The meeting seriously implemented the "Four Down to the Grassroots" system, with government and enterprises discussing face-to-face about building a modern industrial system, strengthening the industrial chain, and focusing on the quality system and public brand construction of the furniture industry, discussing needs, offering suggestions, solving problems, and jointly planning the high-end development of Chongzhou's furniture industry.


The Deputy Secretary of the Municipal Party Committee and Mayor Rao Cheng presided over the meeting and delivered a speech, with the Deputy Secretary of the Municipal Party Committee and Secretary of the Party Working Committee of the Consumer Electronics Industrial Park, Mao Xiangyang, participating.



The National Furniture Product Quality Inspection and Testing Center (Chengdu), along with more than 10 enterprises and relevant leaders from industry research institutions, actively spoke, discussing from different perspectives, sharing ideas through case studies and exchanging experiences, discussing thoughts on public brand construction and innovative development strategies, and jointly exploring development paths.


What suggestions and opinions did everyone discuss?

Let's take a look together.

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National Furniture Product Quality Inspection and Testing Center (Chengdu)

Person in chargeYu Hong

The center will continue to cooperate with relevant departments to complete the construction of the furniture traceability platform; actively participate in the formulation and revision of standards for smart homes, custom furniture, and age-friendly furniture, and strengthen quality inspection capabilities; continue to enhance technical services for enterprises and training for quality inspection personnel, improving the quality management level of furniture enterprises.

Vice President of Quanyou

Yang Yilin

Chongzhou should create a public brand for furniture, and enterprises should actively enhance regional brands. They should improve the visibility of Chongzhou-made furniture brands through exhibitions, promotions, and other means. Collaborate with relevant departments of the province and Chengdu to evaluate and rank corresponding enterprises in terms of quality, environmental protection, and digital construction, and pursue a path of high-quality development.

General Manager of Mingzhu

Wang Zhanqiang

Chongzhou-made furniture has a long history and good conditions. The bottom line for making furniture is quality; we must look long-term and ensure that furniture product quality meets standards. As long as we maintain this lifeline, there will be a market for furniture.

General Manager of Dingshang Space

Yang Chengtao

Chongzhou has developed its furniture industry for many years and has a strong foundation. In recent years, with the upgrading of machinery and equipment and improvements in raw material supply, Chongzhou furniture enjoys a high reputation outside.

General Manager of Oufei Aidi

Ai Jinhua

The construction of a public brand for furniture is of great help to our small and medium-sized enterprises. Chongzhou is relatively close to Chengdu, and the supporting facilities are quite complete, with sufficient development foundation. We hope to take advantage of the opportunity to build a public brand to promote the development of enterprises.

General Manager of Xiying Home

Pan Yujie

The construction of a public brand is an urgent need for the furniture industry and meets market demand. Today's consumer groups tend to choose products they like and can afford. Furniture production must keep pace with market trends and achieve market-oriented operations.

Chairman of Debang Bopai

Yang Liemei

Now is the era of seizing the market and also the era of brands. We must do our jobs with a serious and responsible attitude and develop the furniture industry well. Chongzhou's furniture enterprises have great opportunities, and we should work together to contribute to the creation of high-quality Chongzhou furniture.

General Manager of Deyi

Wang Jiaguo

The construction of a public brand is not achieved overnight; it requires long-term development and accumulation. Once a good brand reputation is established, it will lead to a good market reputation and promote the development of furniture enterprises in the entire region.

General Manager of Kashi Bo

He Dan

We need to create a label for Chongzhou-made furniture. Furniture enterprises should be good at developing in a graded and classified manner, providing good supporting services for furniture enterprises, and focusing on media communication targeting young consumer groups.

General Manager of Manboshen Sleep

Yin Daoming

We should focus on intelligence and customization to build our brand, enhancing customer experience and serving customers well; leveraging designer resources and furniture markets to create a public brand for furniture.

General Manager of Jushi Fu

Xu Lei

Furniture enterprises must keep pace with the times and undergo transformation, leveraging local talents to expand the influence of furniture brands. We hope to achieve good development for enterprises in Chongzhou under the guidance of the government.

Founder of Dacai Research

Deng Chaoming

Chongzhou's furniture industry is very vibrant, and I am very confident in the development of Chongzhou's furniture industry. We need to do a good job in market positioning and planning, establishing the concept and image of Chongzhou furniture brands; building a platform for external publicity of the furniture industry to expand the influence of Chongzhou furniture.

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Regarding the questions and suggestions raised by enterprises, Rao Cheng listened and took notes while discussing with the heads of relevant departments, sorting out on-site and proposing solutions and suggestions.



In his speech, Rao Cheng pointed out—

We must strengthen our confidence and determination, based on the advantages of Chongzhou's furniture industry foundation, and accelerate the creation of a public brand for Chongzhou's furniture industry. We should actively promote the construction of public brands, accelerate the formation of a work system of "one standard, one planning, one list, one conference," and promote the Chongzhou furniture industry to accelerate its move towards high-end development. We must do our best to operate public brands, establish a sound market-oriented operation mechanism, strengthen policy empowerment, actively help enterprises go out and expand markets, and promote a better combination of an active government and an effective market, continuously enhancing the momentum for high-quality development of Chongzhou's furniture industry.



Before the seminar, Rao Cheng visited various laboratories and testing rooms of the National Furniture Product Quality Inspection and Testing Center (Chengdu) to understand the role of the national inspection center in promoting the development of Chongzhou's furniture industry.


Reporter, Editor: Liu Ruiyu, Su Jian, Zhuo Yuan, Qi Yan

Source: Today's Chongzhou